Work
BRAND POSITIONING
Oversaw full brand, marketing, and design/content direction — from logos, fonts, colors, and tone-of-voice to visual identity and brand guidelines. Led creative direction across social channels, implementing backend systems for UGC, ad content, and growth. Designed e-commerce sites and digital brand activations that gamified consumer data capture. Examples include Julie, Sunday and Overdrive Defense, the latter recognized with multiple awards, including Fast Company’s Most Innovative Companies 2025
CONTENT AND CAMPAIGNS
End-to-end execution of premium content and campaigns across digital, linear, and out-of-home channels — from concepting and casting to production, post, and delivery. Roles included Executive Producer and Director on projects for Bumble (international expansion), Google Pixel 3, Julie (retail launches), Full Send (digital activations), and Overdrive Defense (award-winning campaigns). Work has spanned ads, lifestyle/editorial photography, IP development, and entertainment-first digital series, with coverage in Ad Age and Adweek and organic reach exceeding 700k views.
CONSUMER PRODUCT AND APPAREL
Designed and executed lifestyle products (shirts, hats, hoodies, swimwear) serving as campaign heroes, commerce drivers, and brand extensions — worn by major creators for Atoned Body, Overdrive Defense, and Julie. Led creative design, 3D modeling, and production for packaging, products, and collateral across categories from medical devices to consumables. Work has been featured in The New York Times and Vogue, among others.
PREMIUM LONG FORM CONTENT
With a background working for legacy production companies, executive and senior production roles have been held on premium, long-form unscripted series. These projects have been acquired by major streamers like Netflix and HBO Max. References featured are: Gaming Wall Street (2022), The Romantics (2023) and a short digital documentary: The Plug (2025)